California Law provides a remedy for both individuals and businesses wanting to stop a business from using any unlawful, unfair or fraudulent act or practice, and any unfair, deceptive, untrue or misleading advertising.

     Remedies include injunctions and restitution, and currently the Act is very effective in stopping a business from committing those actions immediately.

     Attorneys fees from the defendant are often available, especially when the relief obtained confers a significant benefit upon a large number of citizens.

PROPOSITION 64 UPDATE: Kindly note that effective November 3, 2004, due to the passage of Proposition 64, substantial restrictions now limit the right of consumers to utilize this consumer remedy, primarily in the area of requiring actual financial loss to have been suffered by the plaintiff as a result of the unlawful business practice, the exact ramifications of which have yet to be determined.